Why Scientific Companies Should Use Blogs to Attract Customers and Increase Sales: There are More Reasons than You Probably Know

Celanese is a Fortune 500 chemical and technology company. It dates back 100 years and its sales top $5 billion, mostly dealing with high-level industry. And it has a really good blog. Small beans? Hardly. Lab supply companies, biotech companies, engineering and medical companies – all these scientific companies often work with technical people. They have specific, high-volume clients and a long sales cycle (long time between sales). Why do they need blogs? Chemical companies don’t exactly have a stellar …

Why Scientific Companies Should Use Blogs to Attract Customers and Increase Sales: There are More Reasons than You Probably Know Read More »

9 Successful Biotech Startups to Watch in 2019, and 2 Notable Newbies

Together with the rapid development of technology, more biotech start-ups appear every year. We were curious which ones really are doing unique things. Some of these companies attract media attention and secure generous financing for their innovations, while others vanish from the market. One thing unites all the biotech companies trying to emerge: they’re seeking breakthroughs. So what are the most promising biotech companies that could change the world. Let’s look at 9 very good candidates. We do realize this …

9 Successful Biotech Startups to Watch in 2019, and 2 Notable Newbies Read More »

What is Science-to-Business (S2B) Marketing, and Why is It So Important for Your Company?

Scientists want to know they have not worked in vain. Companies are pressured to innovate. And R&D is expensive. Science to business (S2B) marketing has been taking shape in the past decade as a framework for bridging this gap. The name follows on from B2B (business to business) and B2C (business to customer). Let’s look at S2B and how it’s at work for scientists and industry. What is Science to Business (S2B) Marketing? Science to business marketing (S2B) aims to …

What is Science-to-Business (S2B) Marketing, and Why is It So Important for Your Company? Read More »

Scroll to Top